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If you’ve noticed heritage brand St. John going beyond its usual purview of sophisticated tweeds and smart knits lately, congratulations, you’ve got a keen eye. Since coming aboard nearly three years ago, creative director Zoe Turner has been zhuzhing the brand’s silhouettes and styles and turning St. John into a source for, dare we say, sexy and exciting fashion.
Thanks to the brand’s luxurious workplace-ready suits and put-together separates, the St. John customer has historically been seen as a powerful and business-savvy woman; Kerry Washington wore it often in her role on Scandal, as did Robin Wright on House of Cards. Lately, Turner’s fresh perspective and flattering cuts — think tweed crop tops, motorcycle jackets, and mini skirts — have attracted a younger, hipper buyer.
The brand’s place in a woman-in-charge’s wardrobe makes it a perfect supplement for these up-and-coming starlets who are wielding influence while seeking out understated luxury that suits their age. What’s even more impressive is that the new and daring styles have exploded in popularity without alienating legacy St. John clientele. Case in point: Jill Biden has worn Turner’s creations for the brand at international summits and domestic appearances alike in the last year.
This extra promotion only lasts for a limited time — even shorter than the duration of Nordstrom’s Spring Sale, which ends Monday — so if you want to get in on the savings, you’ll have to add your faves to cart stat.