“Wigs are taking over the world!” Julien Parizet—the man better known by his Instagram handle and drag name, Parizhair—tells Vogue over the phone from Paris. The wigmaker is still attempting to make sense of the enormous success he’s had over the last couple years creating hair that is more rhinestone-encrusted sculpture than practical chignon. While the 27-year-old stylist has been working with hair for over a decade, it took a pandemic for him to finally realize his own unique vision for these crystalized follicular masterpieces. Since establishing his singular style, Parizet has gone on to create memorable faux hair looks for celebrities such as Cardi B and Megan Thee Stallion, TV shows like Emily in Paris, and most of the girls you’ve seen on Drag Race.
Parizet was initially drawn to wigs over real hair because of their almost alchemical property. “It’s a way of transforming everything. There’s always a magic thing that happens when you put on a wig,” he enthuses. While he works across all categories, from at-home clients to high-end fashion campaigns, Parizet specializes in wigs for drag queens who he says “are like my sisters.” His own fledgling drag career, which he insists is strictly a fun hobby, also gives him a unique insight into what his customers need from their artificial hair, like looks that can withstand lots of traveling, sweating, and dancing, and that are versatile enough to work for an array of different outfits and venues. While Parizet predominately chalks up his success to this innate understanding of his drag customers’ needs, he adds that there aren’t a lot of people doing what he does, “mixing something that you wear every day with something that is really extra for nightlife or shows. I think they come to me for this.”
Whatever it is that attracts his clientele, Parizet’s formula is clearly working as the wigmaker explains he still isn’t even signed to an agency. Because of Instagram, “work is coming in by email, so I’m not going to go to an agency and give them half of the money,” he says. “But it’s also because the world is changing, I think. Before, you couldn’t show your work except in magazines, or at events, or on celebrities. But now, you can show your work every day on Instagram.” Parizet adds that since so many of his dream clients have found him on the social media platform over the last year and requested his services, he hasn’t even had time to think about what dreams he’d like to realize next. “I don’t really have any goals because I already achieved it with Amanda Lepore. I sent a wig for her birthday. There is only one person like that in the world,” he reveals. “I’m still processing all these things because COVID stopped all the work, but also accelerated it. So, I did a lot of things that I never expected to.”