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Michelle Tigard Kammerer Joins Amazon Music


Kammerer launched her career at Creative Artists Agency, before joining Country Radio Broadcasters as senior director of brand marketing and strategic partnerships. In 2014, she helped re-launch Dot Records under Big Machine Label Group and was named national director of marketing and promotion. In 2017, Kammerer transitioned to the label group’s BMLG Records as senior national director of marketing and promotion, where she worked with artists including Florida Georgia Line, Brett Young and Lady A. She has also served on the board of directors for the Women’s Music Business Association, Society of Leaders in Development, Women Rock for the Cure and on the Country Radio Seminar Agenda Committee.

Amazon Music recently shared that its Country Heat brand, which includes the Country Heat playlist, Country Heat radio station, and the recently launched Country Heat Radio in DJ Mode, has surpassed 13 billion streams in the United States since its bow, according to new data from the digital service provider. Additionally, from 2017 through 2020, streams on Amazon Music’s Country Heat radio station have quadrupled.



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